I unpack the problem,
design the solution,
and embed the brand
9 + years designing at the intersection of brand and product, for teams building tools that genuinely change lives. I take on contract work with organisations who care about getting it right.
Selected projects
I believe product and brand should be designed together, not reconciled later.
With 8+ years leading both disciplines, I help organizations launch experiences that feel coherent from day one. I blend research, strategy, rapid prototyping, and AI-assisted exploration, with a healthy dose of creative play!
My Expertise
Strategy & positioning
Strategy and positioning
Where product meets brand
Before designing anything, I help teams get clear on what they're building and why. Through collaborative workshops, I align business goals, brand positioning, and product vision, so we're designing with shared clarity, not assumptions.
Brand identity
Brand identity
Visual systems that scale
I create brand identities that work across every touchpoint—from your product interface to your website to printed materials. Logo, color, typography, tone of voice, and art direction, all designed to feel consistent and memorable.
Product design
Product design
From wireframes to working prototypes
I design digital products from information architecture through high-fidelity interfaces. Rapid prototyping lets me test ideas early, refine interactions, and create experiences that are both functional and engaging.